Click-Through Rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or search result out of the total number of users who see it. It directly quantifies how effectively your content captures attention and drives immediate user engagement. How CTR is Calculated
To calculate CTR, divide the total number of clicks by the total number of impressions (views), then multiply the result by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If an online search ad is displayed 1,000 times (impressions) and receives 50 clicks, the calculation is: Why CTR Matters Clickthrough rate (CTR): Definition – Google Ads Help